ZIBO, China – September 22, 2026 - As the third quarter draws to a close, Zibo Huayan Industrial Ceramics Co., Ltd. (Huayan Roller), a leading national high-tech and specialized innovative enterprise in China's advanced ceramic industry, has maintained a booming overseas business momentum throughout September. The company sees continuous new order signings from global markets while rolling out batch after batch of high-performance ceramic roller shipments to overseas clients, marking a strong finish to the third quarter and laying a solid foundation for its annual overseas market growth targets.
Headquartered in Zibo, the renowned "Ceramic Capital" of northern China, Huayan Roller has focused on the research, development and production of high-quality alumina ceramic rollers for tunnel kilns since its founding in 1986. Rooted in decades of technological accumulation and sophisticated manufacturing experience, the enterprise has evolved into a benchmark provider of ultra-high strength ceramic rollers with superior thermal shock resistance. Adhering to the core business philosophy of "Customer-Centric, Striving for Excellence", the company has consistently prioritized product innovation and quality optimization, earning wide recognition in both domestic and global industrial ceramic markets.
September has proven to be a peak season for Huayan Roller's overseas export business. Despite the fluctuations in global industrial supply chains and cross-border logistics cycles, the company's overseas sales and production departments have maintained efficient collaborative operations. Throughout the month, new inquiry flows and formal order contracts have kept pouring in from multiple overseas regions, covering Southeast Asia, Southern Europe, Latin America, the Middle East and other key international markets. Major destination countries include Italy, Spain, Turkey, Mexico, India and Vietnam, regions with vigorous development momentum in architectural ceramics, new energy and advanced manufacturing industries.
While continuously securing new overseas orders, Huayan Roller has fully guaranteed timely and standardized product delivery in September. The company's intelligent production workshop has maintained full-capacity and orderly operation, with refined production scheduling, strict quality inspection procedures and standardized loading and delivery processes. Every batch of exported ceramic rollers has undergone rigorous testing on raw material purity, high-temperature resistance, structural stability and thermal shock resistance to ensure compliance with international industrial standards and customized technical requirements of overseas customers. Up to late September, all scheduled overseas orders for the month have been completed in production and successively delivered via sea freight, achieving zero delay in core overseas order delivery.
The sustained popularity of Huayan Roller's products in global markets stems from its outstanding product performance and reliable brand strength. Different from ordinary ceramic rollers, the company's core alumina ceramic roller products feature ultra-high mechanical strength, excellent high-temperature stability and exceptional thermal shock resistance. These advantages enable the products to adapt to long-term continuous operation in high-temperature kiln environments, effectively reducing equipment failure rates and production maintenance costs for downstream enterprises. Beyond traditional architectural and daily ceramic industries, Huayan's roller products have been widely applied in emerging fields including new energy lithium battery thermal processing, photovoltaic material sintering and automotive hot stamping, expanding its market coverage in high-end global industrial segments.
In recent years, Huayan Roller has accelerated its global market layout and brand internationalization strategy. As a national high-tech enterprise, provincial specialized and sophisticated SME and provincial innovative SME, the company has continuously increased investment in technological research and development, carried out in-depth school-enterprise cooperation, and optimized product formulas and production craftsmanship. It has successfully developed high-end products with independent intellectual property rights, such as ultra-high strength ceramic rollers and silicon carbide composite rollers, filling the gap in some mid-to-high-end product segments in the domestic industry and breaking the long-term monopoly of foreign brands in part of the global market.
Facing the increasingly competitive global advanced ceramic market, Huayan Roller has established a complete overseas market service system. The company has built professional overseas sales and after-sales teams, providing one-stop services including product technical consultation, customized solution design, on-site installation guidance and after-sales maintenance for global customers. The localized and professional service model has effectively solved the technical and operational pain points of overseas clients, greatly improving customer loyalty and market reputation. Word-of-mouth referrals from long-term cooperative clients have become an important driving force for the company's continuous new order growth in overseas markets.
Industry insiders pointed out that the continuous overseas order inflow and stable shipment volume of Huayan Roller in September fully reflect the strong competitiveness of China's advanced ceramic manufacturing industry in the global market. Against the backdrop of global manufacturing upgrading and new energy industry expansion, the market demand for high-performance industrial ceramic accessories continues to rise. As a leading enterprise in Zibo's advanced ceramic industry cluster, Huayan Roller not only demonstrates the vitality of traditional manufacturing transformation and upgrading, but also showcases the strong export resilience of Chinese high-end industrial ceramic products.
Relevant person in charge of Huayan Roller stated that the company will take the booming September overseas business as a new starting point. In the next quarter, it will further optimize production capacity allocation, upgrade product technology, and expand overseas market channels. The enterprise will continue to focus on high-quality product research and development, deepen global market cooperation, strive to explore more high-end international markets, and deliver more reliable Chinese-made advanced ceramic products to global industrial customers, helping Chinese manufacturing gain greater influence in the global industrial ceramic field.
With steady order inflow, sufficient production capacity and guaranteed delivery efficiency, Huayan Roller's overseas business is poised to maintain a high-growth trend in the fourth quarter, injecting continuous impetus into the company's long-term international development strategy.
